|How can I maximize the benefits of the META tags in my HTML HEAD section?
For optimizing search results, be sure to include META tags for KEYWORDS and a DESCRIPTION in the <HEAD> section of your HTML. While particular keywords may not be displayed on the actual content of your page, you may wish for a particular page or pages to be returned when certain keywords are searched.
By analyzing your reports in the member section, you can gain valuable insight into what your visitors are searching for. Often, different individuals may use similar but different terms when looking for the same items.
For example, while one individual may be looking for the keyword "fee", another may search for the term "price" or "cost". Through careful analysis of your the reporting tools you can better understand what they searched for and whether their search was successful at retrieving the intended pages.
As a result, while the word "fee" may be within the actual <BODY> of the page, you may still wish for this same page to be returned when one searches for "price" or "cost". Inserting META tags on your page will accomplish this goal, through the careful insertion of critical keywords on your pages, and their appropriate synonyms within the META NAME="keywords" section of your HTML.
For customers subscribed to our Bronze or higher package level, rather than requiring you to add keyword synonyms on a page-by-page basis within your META Keywords tag, you can setup a custom synonyms list within your account to apply globally across your entire index.
Finally, the DESCRIPTION section of your META tags is very useful, as most search engines will include this line as the descriptive sentence that is returned below the title on the search results page. Your visitors can read this description to quickly understand if this is the page they intend to visit. Be sure your DESCRIPTION tag is a concise overview of the contents of your page.
Below is a brief example:
<TITLE>Welcome to ACME Corporation's Product Page</TITLE>
<META NAME="keywords" CONTENT="price, amount, cost">
<META NAME="description" CONTENT="Click for ACME Corporation's Fees for our products.">
This page contains all associated fees...
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